September 18, 2013

Is profanity really necessary?

The other day, my spouse dropped his phone and the screen shattered. We knew it was an easy fix, for an expert. In fact when we called the business, they told it it would be about 45 minutes. We were happy, took the phone in and ran a few errands.

I didn't like the name of the repair store, as it contained profanity. It really bothered me that it's such commonplace that a business can actually use profanity in their name. Ironically, their signage removes the second "S" so it uses the word as, instead of a**. In fact, my naivete was on full display as I thought the company was making a play on the name of the founder (thinking it was Brokeas). I was wrong. When we walked in the store, and filled out the paperwork and then received an invoice, indeed, it did say "Broke Ass".


Yes. Really.

Maybe that seems petty on my part to be upset that a mainstream company would capitalize on profanity to market their wares. I was also upset about a popular Facebook page called, "I f*ing love science". Well, I love science too, but I can love it without f*ing it. And it bothers me.

dumbing downIt's not that I'm old or crotchety either. I was driving around with my 15 year old and I remarked that it bothered me how we had to take our phone to be fixed at a place that used profanity in their company name. She looked at me and said, "Yeah, I know. It's like Idiocracy",  (the 2006 film about how dumb our nation is in 500 years), where the most popular restaurant is:


It's insulting to dumb down our vernacular to the profane. We're smarter than that. Or are we? Because it's seemingly still funny to make a play on words, from children's entertainment to reputable businesses.

What do you think? Am I missing something?

September 11, 2013

The Ultimate Life Giveaway

Are you living THE ULTIMATE LIFE?

Between the pressure of running a foundation started by his late grandfather, being sued by his greedy extended family, and seeing his beloved Alexia leave on an extended mission trip to Haiti, Jason Stevens' world is unraveling. But when Jason discovers a journal that his grandfather began as a Depression-era lad, his writings transport Jason on an incredible rags-to-riches ride. With everything he loves hanging in the balance, Jason hopes he can discover THE ULTIMATE LIFE.

Opening in theaters September 6, THE ULTIMATE LIFE (the sequel to The Ultimate Gift) reminds us some things are worth more than money!

With The Ultimate Life Blog App, take the quiz to find out if YOU are Living Life to the Fullest! Read six great ways to start living the ultimate life NOW, as written by Jim Stovall, author of The Ultimate Life book. And watch the official trailer for this inspiring movie! One lucky reader will win The Ultimate Life prize package, which includes: 
    movie prize pack giveaway
  • A DVD of The Ultimate Gift, the pre-quel to The Ultimate Life
  • The Ultimate Gift book by Jim Stovall
  • The Ultimate Gift charm bracelet
  • The Ultimate Life leather-bound journal
To enter, simply leave a comment on this blog with the results of your Ultimate Life quiz by September 15, 2013 midnight EST. Winner to be chosen from the comments. 

promotional consideration given to The Ultimate Life for this great prize package


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